This 90 min. workshop helps you rethink how you present your work online so the right clients understand what you offer and why it matters.
Is your digital presence working for you, or is it just taking up your time? In a crowded digital space, visibility is not about being everywhere. It is about being clear, relevant, and consistent. This 90 minute workshop helps you rethink how you present your work online so the right clients understand what you offer and why it matters.
Together we will clarify how to identify your core message, which platforms truly support your business, such as a personal website, LinkedIn, or Instagram, and define a individualised approach to posting that feels focused rather than overwhelming. You will reflect on how to turn your online presence into a strong professional business card, creating communication strategies that support client acquisition instead of just activity. This session is designed for self-employed professionals who want to update their communication strategy with intention and practical direction. The workshop will take place online and in English.
Speaker: Berlin-based consultant and project manager Viktoria Hilsberg helps institutions and independent experts turn complex ideas into effective communication strategies. Combining research as a pre-PhD candidate at Filmuniversity Babelsberg with leadership at POSITIONS Berlin Art Fair and archora, she equips professionals with the tools to navigate digital culture, strategic networking, and value-driven market positioning.
The workshop is organised by Smart Coop Germany a part of WorkCoopHub project, funded by BMWE.
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